Running Several Meta Ad Accounts

Business portfolios and limits

A business portfolio, formerly Business Manager, is the container for your Pages, ad accounts, pixels and people. Meta's help page on creating a business portfolio says you can personally create up to two portfolios. You can belong to more if other businesses add you.

Inside each portfolio, ad accounts have a limit. Meta's page on troubleshooting ad account creation explains that new advertisers begin with a limit of one ad account until they make a confirmed payment, that the limit changes with spending history and use of existing accounts, and that you can see the current number in Business Settings, under Business Info. Accounts disabled after a long period without use or spend still count toward it.

Plan around those rules rather than against them:

• One portfolio per business. A second portfolio is for a genuinely separate business, not for spare capacity.
• Several ad accounts inside a portfolio for separate products, countries or budgets. Each account needs its own payment method set up correctly.
• Close what you no longer use, and expect closed accounts to keep counting toward the limit.

Partner and agency access

Meta's page on giving a partner access to business assets describes the route agencies should use. The client, as someone with full control of their portfolio, adds the agency as a partner using the agency's business portfolio ID, then assigns specific assets with full or partial access. Meta asks for two-factor authentication on the portfolio first, and another full-control admin may need to approve the request.

Two details matter for separation. A partner with full control of an asset still cannot re-share it with a third business; only the owner can. And partner access keeps the agency's actions inside the agency's own identity, so a problem on one client's account is recorded against the right people.

Compare that with the common shortcut: the client sends a password and the agency logs in as the client from its office. Every client account then shows the same agency network and devices, and the client loses the audit trail. Partner access avoids both.

Restrictions and appeals

Meta's Account Integrity policy is where linked restrictions come from. It allows Meta to restrict or disable accounts and assets owned by the same person or entity as an account that has been disabled, assets created to get around an earlier removal, and assets closely linked to a network of accounts that violate or evade its policies. Meta's page on restricting accounts explains that a restricted asset cannot be used to advertise.

If an ad account is disabled, start with Meta's troubleshooting guide for disabled or restricted accounts: you need to be an admin, then open Account Quality and follow the steps shown there. Meta's page on requesting a review is the formal route if you believe the decision is wrong.

The mistake that turns one restriction into many is opening new accounts to replace a disabled one. Meta treats that as evading enforcement, and a new account made from the same person, payment method and devices is easy to connect. Fix the cause, request the review, and keep working through the accounts that are in good standing. The disabled ad account guide walks through the review in more detail.

Login and network setup

With the structure right, the remaining work is keeping each person's access clean:

• Every person signs in with their own Facebook or Meta account and two-factor authentication. No shared personal profiles.
• Media buyers who manage several unrelated advertisers, for example independent buyers with their own client list, keep one browser profile per client so cookies and saved sessions never mix.
• Each client or business gets a steady connection. A buyer who opens ten unrelated portfolios from one home IP makes them look related; a dedicated line per client keeps each one on its own carrier IP.
• Do not rotate the IP during a working session. Meta checks login locations for security, and an account that appears from a new address on every page load triggers checkpoints instead of avoiding them.

A dedicated Coronium line is one physical device with its own SIM, rented to one customer, so the IP is not shared with other Coronium customers. It changes only when you press the button, call the API, open the rotation link or set a timer. For Meta work, leave the timer off. The page on mobile proxies for Meta ads covers ad review and creative checks per country.

Frequently asked questions