White Pages for Google Ads: Complete Guide to Passing Moderation
Master Safe Pages for All Major Ad Platforms in 2025
Learn how to create white pages (safe pages) that successfully pass moderation on Google Ads, Facebook Ads, TikTok Ads, and other major advertising platforms. This comprehensive guide covers all requirements, common mistakes, and best practices for 2025.
Essential for Traffic Arbitrage: White pages are critical for passing ad moderation in 2025. Follow this guide to avoid rejections and account bans.
Article Overview
What is a White Page?
A White or Safe Page is a special web page created to confirm that advertising campaigns comply with Google Ads policies and other advertising platform requirements. Its key function is to pass the platform's review (moderation) before ads go live.
It's important to understand that such a "white page" is often used as the entry point for a redirect after an ad click. At that moment, its main task is to convince both the user and the platform's algorithms that the visit leads to a relevant, safe, and useful web resource that matches the query and expectations. Only after successfully being "checked" on the White Page is the person usually redirected to the target page of the main site or offer.
Multi-Platform Support: White pages created following this guide work across Google Ads, Meta Ads (Facebook), TikTok, Twitter, Bing, Taboola, and many other popular traffic sources, ensuring stable ad launches across any platform.
White Page Requirements for Successful Moderation
For successful moderation, a White Page must meet the following key criteria:
Use of Popular CMS Platforms
Using widely adopted Content Management Systems (WordPress, Joomla, etc.) helps the page look natural among other websites and increases trust with ad platforms.
Security (SSL Certificate)
A valid SSL certificate (HTTPS) is mandatory for Googleโnot only for secure data transfer, but also as a trust signal. Pages without HTTPS will be rejected.
Original Content
All text, images, and elements must be unique and created specifically for the page, providing users with accurate information. No copying from other sources.
Structured Data Markup (Schema.org)
Using structured data (WebPage, Organization, ContactPoint) helps Google's crawlers better understand page content and context, increasing trust.
Clear Structure
Logical organization with headings (H1, H2, H3) and paragraphs is required for readability and navigation. Proper HTML structure is essential.
No Prohibited Content
The page must not contain materials that violate Google policy: banned products, malware, deceptive offers, false claims, or misleading information.
Mobile Optimization
A standard responsive design for correct display on all devices is mandatory in 2025. Mobile-first indexing makes this critical.
Fast Loading
Page load speed directly affects moderators' decisions. Use Google PageSpeed Insights to test and optimize performance to achieve high scores.
Legal Compliance
All required legal documents must be present: Privacy Policy, Terms of Service, Cookie Policy. GDPR compliance for EU, CCPA for California.
Regional Specifics
Requirements for legal documents can vary significantly depending on the GEO of the ad campaign. Match your legal pages to your target market.
Important: Following these requirements increases the chances of passing Google Ads moderation quickly and improves campaign performance across all advertising platforms.
Common Mistakes When Building a White Page
A list of frequent issues that lead to moderation problems and rejections:
Non-Original or Duplicated Content
Copying articles, videos, or photos from other sites is seen as a violation and manipulation. Google's algorithms easily detect duplicate content and will reject your page. Always create unique, original content specifically for your white page.
Too Little or Too Much Content
A page with only a couple of sentencesโor on the opposite end, a huge unstructured "wall of text"โlooks suspicious. Content should be sufficient to explain the offer/service (typically 300-800 words) while remaining clear and readable. Avoid SEO over-optimization and unnatural keyword stuffing.
Poor Structure and Navigation
Difficulty finding information or missing key details (contacts, policies) reduces user experience and trust. Ensure your white page has clear navigation, proper headings, and all essential information is easily accessible.
Violations of Platform Rules
Posting prohibited content or using unreliable/exaggerated claims without proof will reliably lead to rejection. Always review the specific platform's advertising policies before creating your white page.
Hidden Content or Elements
Any attempts to hide information from reviewers (text matching background color,display: none elements without valid reason, redirects that trigger only for bots) are serious policy violations and can result in immediate blocking. Transparency is the core principle.
Privacy Violations
No clear, simple privacy policy, or collecting user data without explicit consent, is a major violation that can lead to blocking. Always include comprehensive privacy policy, terms of service, and cookie consent mechanisms.
Temporary or "Trash" Domains/Hosting
Building a White Page on brand-new, untrusted domains (especially in cheap TLD zones) or on overloaded/slow hosting can raise red flags. Preference goes to established, reliable domains (ideally second-level .com, .net, .org) and quality hosting, which also improves speed and overall trust.
Critical for Webmasters: Every webmaster should review this list, since successful traffic arbitrage is impossible without a properly built White Page. Avoid these mistakes to ensure smooth moderation approval.
Best Practices for White Page Success
Use Premium Mobile Proxies
Combine your white page with premium mobile proxies (like Coronium's 4G/5G proxies) to create a powerful setup. Mobile proxies provide high-trust IP addresses from real devices, while white pages ensure policy compliance. Together, they minimize the risk of account bans and improve approval rates.
Test Before Launch
Before submitting your white page for moderation, test it thoroughly: Check SSL certificate validity, verify all links work, test mobile responsiveness, run PageSpeed Insights, and ensure all legal documents are accessible. Testing prevents unnecessary rejections.
Keep Pages Updated
Ad platform policies constantly evolve. Regularly update your white pages to match current requirements. What worked in 2024 may not work in 2025. Stay informed about policy changes and adjust your pages accordingly.
Consider Professional Services
If you're not confident in creating white pages yourself, consider using professional services like WhitePage.House or Money Safe. These services specialize in creating compliant white pages that pass moderation on all major platforms.
Recommended White Page Services
For those who want ready-made solutions, these services specialize in creating white pages that pass moderation:
WhitePage.House
AI-powered white page generator. Create compliant pages for Facebook, TikTok, Google, Bing in minutes. $5/page.
Money Safe
Professional white page creation service supporting Google, Meta, TikTok, Twitter, Bing, Taboola, and more.
Coronium Mobile Proxies
Complement your white pages with premium 4G/5G mobile proxies for maximum trust and reduced ban rates.
Push.House Traffic
Premium advertising network with 200+ GEOs. Perfect complement to your white page strategy.
Conclusion
Creating a White Page requires a serious understanding of Google Ads and other advertising platform requirements. The page must combine original, relevant content, technical quality (responsive design, speed), and full compliance with policies. Avoiding deceptive practices and mistakes in structure or legal setup is critical.
A successful White Page builds trust with both users and platform algorithms, ensuring stable campaign launches across Google Ads, Facebook Ads, TikTok Ads, and other major networks.
A properly built White Page is not just a moderation formalityโit's the foundation of trust. It forms the user's first impression of the brand after clicking an ad. A page that not only passes review but also provides clear, useful information in a convenient format increases the likelihood of conversions in later funnel stages and can reduce lead cost.
Final Recommendations
Investing in correct white page creation minimizes risk and improves ad ROI
Combine white pages with premium mobile proxies for best results
Consider professional services if you're not confident building pages yourself
Stay updated on platform policy changes and adjust pages regularly